You are not going to believe this one.
Axios reports that American’s trust in news media has reached an all-time low.
Axios recently published Edelman’s annual trust barometer.
Edelman is a global communications firm that measures the trust that people have in various institutions around the globe. It just released its 21st annual report, and Axios was given exclusive access to it.
Axios reports that Edelman found that “across every type of institution — media, government, business and NGOs — trust has fallen to historic lows.”
Let’s focus here specifically on Edelman’s findings regarding the media.
Axios reports that “56% of Americans agree with the statement that ‘Journalists and reporters are purposely trying to mislead people by saying things they know are false or gross exaggerations.”
And, 58 percent of Americans, according to Axios, think that “most news organizations are more concerned with supporting an ideology or political position than with informing the public.”
One thing that we should note is that these numbers were actually from before the election. According to Axios, they only got worse afterward.
The story for non-traditional media, such as social media, is much worse. Axios reports that only 27 percent of Americans trust social media.
After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Adding to this is a failing trust ecosystem unable to confront the rampant infodemic, leaving the four institutions – business, government, NGOs and media – in an environment of information bankruptcy and a mandate to rebuild trust and chart a new path forward.”
From the perspective of traditional media outlets, this has to all be bad news. But, from almost any other perspective it has to be good news. It is good news in the sense that a large portion of us know better than to trust the propaganda spewed by news outlets these days. If our country is going to have a future, we have to find a way to get away from this propaganda.